I've been taking my time reading this book as I've got so much out of it, I keep pausing to try out the ideas. It is not a typical computer book, it's for people who have plenty of ideas and are looking to put them into practice in starting up a new web based business. Targeted at software developers turned entrepreneur it also works well for anyone servicing customers over the web and trying to create a decent online presence.
The book is very motivating and well written. The author Bob Walsh also publishes a free podcast on the subject of startups (The Startup Success Podcast) so you can see if what he has to say is of interest before shelling out for the book.
I would definitely recommend this book as it is very useful in helping plan your startup and hopefully will save you a bundle of mistakes.
The obligatory link to Amazon: http://www.amazon.co.uk/Startup-Success-Guide-Books-Professionals/dp/1430219858